B2B v/s B2C

Business to Business is commonly known as the B2B marketing. B2B marketing is well known term in business industry. It is the transaction between the business the business like between the manufacturers and wholesale providers. A like term B2C is Business to consumer, it is transaction between the business and the user consuming the service or using the product. The transactions done in the B2B is much higher than the transactions in the B2C.

B2B transactions are higher because business has to deal many businesses to complete a product. For example in restaurant business, they have to deal with the small business like vegetable suppliers, furniture providers, crockery etc. But in case of B2C, the business have to deal with the consumer only once after the completion of the product. Any consumer product has to go through many value added process like chocolate will require different companies to provide the sugar, coco powders, wrapper company and many more and the last transaction from retailer will deal with consumer that is true B2C. The risk factor is also more in the B2B due to the large investment where as it is less in B2C when compared with the B2B.

In today’s modern era, digital marketing can help in growth of the business to business relation. In digital world it works on the same techniques on which digital marketing works on the business to consumer. It can bring the clients in terms of business to your business. I personally experienced the work of IDF marketing-Digital market providers which like any online marketing provider agency linked the two fork ends of the market and client where client avails maximum services benefiting market also.

There is not much difference in the B2B and B2C in the online works because one’s business acts as a client for the other business. So one can differentiate in this by dividing this into two categories B2B online portal which deals with the market people like manufacturers, wholesalers, retailers etc. at one place and B2C portal which deal the dealings with the end user (the last person going to us the service). But search engine does not differentiate in B2B marketing and B2c marketing, thus digital marketing experts can use the same techniques for the promotion of both types of techniques.

The characteristics which define B2B apart from the B2C are the different type of purchase and authorization. B2B also includes the terms like contracts, deals and legal conditions which do not play any role in B2C marketing as well as B2B plays an important role in the customer’s supply chain.

International SEO Services Help You Easily Reach Out to Potential Global Audience

Individuals planning to spread their business to newer territories should keep one thing in mind – that of using effective marketing strategies for increased website ranking and high inflow of traffic to boost sales. Best of online businesses are seen utilizing international SEO services to gain a strong foothold in the global market.

What does an international SEO service exactly mean?

It means designing Search Engine Optimization (SEO) strategies that will be highly effective across the globe. You need to work with local SEO professionals who have an experience of doing business on an international scale.

International SEO services include the following aspects.

Search Planning – You need to find out the best method to reach out to a country’s maximum target audience. Your SEO tactics should best define your business goals and budget. You should consider the native languages, culture, local taboo, etc. while deciding your search engine tactics.

Multilingual Keyword Research – Translating a keyword or phrase into another language with the help of a dictionary is wrong. What you need to do is to hire Subject Matter Experts or SMEs to correctly translate a word into a local language. For example: “search engine optimization” in French is spelled as “Référencement”. However, if you make a literal translation of the word it will become “optimisation de Search Engine” which no French will ever use.

Using a Translator Tool – You must use a translator tool to understand a difficult word or phrase. Google translator tool can be used free of cost to accurately translate foreign words in whichever language you want, for example in English, German, Italian, Spanish, and so on.

Best of international SEO services also include language clarity. You need to check the website URLs, web content, Meta tags, and Meta descriptions to get rid of any spelling or grammatical errors. Duplication of content across multiple languages should also be avoided to prevent backlisting by the leading search engines. Every organization trying to expand their business globally should have up-to-date knowledge about the local search engine guidelines for optimum management of multiple country-specific or language-specific sites.

Other than planning SEO services for usage on an international scale, businesses should also plan for effective social media optimization services to ensure greater visibility. With the emergence of a number of social media sites including Facebook, Twitter, LinkedIn, Google+, and so on, there has been a drastic change in the way businesses used to operate and reach out to their target audience. Social media web platforms have let multiple companies promote their products and services to millions of potential customers in a fraction of a second.

Companies can keep their existing and potential customers up-to-date about their new products through periodic posts on the Facebook wall or through tweets and posts on LinkedIn. Besides, relevant hyperlinks, content, photos, and video clips can be shared anytime with the fans and followers like never before!

As part of the social media optimization services majority of companies, these days are adding social media buttons to their site for easy viewing of the Facebook page or for instant following of the series of tweets been posted per day. Corporate blog post links can also be posted on your social media pages to ensure all your customers stay up-to-date about your day to day business activities.

Smart Ticket Stores travel permit on a chip and smoothen journey

Smart Ticketing is a method of storing tickets on an electronic microchip that is embedded in a Smartcard. This method allows customers to bypass the ticket counters at the stations.

Customers can pre-purchase tickets for a specific term or load credit into their accounts. Users must swipe their card or phone over the NFC reader on the ticketing machine or at the barriers to authorize their journey, or display a QR card to the scanner. The system then either confirms the ticket or charges the account for it.

Smart tickets are far more secure than paper tickets. If a smartcard is lost or stolen, it is more difficult to obtain a duplicate copy of the ticket. It can be reversed if a ticket linked with it is taken.

Smart Ticketing in Practice
Smart ticketing is a cutting-edge technology that offers great ease to the general public. It allows users to access all modes of transportation with a single touch of their Smartphone.

Railways
When it comes to traveling, smart ticketing is really useful. With smart ticketing, a customer can skip the line and simply order a ticket online from any location at any time. This ticket can also be purchased ahead of time to make it more convenient.

Because we all travel by train, we want to make it as easy as possible for passengers to obtain a smart card, which is part of the smart ticketing system. These smart cards can be simply purchased or renewed online from anywhere in the world.

Roadways
In our daily lives, we all use numerous modes of road transportation. Passengers will be able to take advantage of all the benefits that come with this new era ticketing system if smart ticketing technologies are used.

Smart ticketing makes commuting by public transportation or any other mode of road transport more convenient because customers may purchase tickets online using their smart phones while sitting anywhere and at any time.

Airways
We can use this type of smart ticketing when traveling by airways because a passenger can easily book air tickets online ahead of time and receive numerous perks. It is a hassle-free technique of booking tickets because it allows a person to book a ticket at any time.

Passengers benefit from smart ticketing in a variety of ways, including price, exchange, refunds, and resale. Passengers do not need to physically visit the location to obtain an exchange, return, or refund in any of these instances; they may easily do so online from anywhere, making it more convenient for them.

Entertainment & Sports
In today’s environment, everyone is short on time but still wants to enjoy life. As a result, booking tickets for sporting events or other forms of entertainment becomes very convenient for them. The general public can easily book tickets in advance to minimize last-minute stress.

In the entertainment and sports industries, smart ticketing is a new invention in the ticketing system. It’s a cost-effective and well-organized method of managing the audience.

The Effects of Covid-19
The virus Covid-19 has been circulating all across the world. People were prohibited from traveling in and throughout the world due to the current pandemic, which was also spreading through contact. As a result, Smart Ticketing has proven to be a lifesaver for both citizens and governments, and service providers. As a result of these Smart Ticketing solutions, people were able to travel a little less, limiting the spread of Covid-19.

Smart Ticketing Advantages
Passengers benefit from the convenience of being able to purchase tickets at any time of day.
It is a cost-effective strategy because it provides clarity over prices and current offers, allowing for efficient ticket booking.
It’s a simple approach since it doesn’t involve much work and can be done with just a press of a button at any time.
It’s an environmentally friendly way because smart cards are used instead of paper, which saves paper and helps the environment.
It is a speedier method of obtaining tickets since it saves a person’s time and energy because it is the simplest and smartest method of obtaining tickets.
Final Thoughts:
Smart-Ticketing is a modern-day revolution. It’s the most convenient way to get tickets for everything, including transportation and sporting events. This kind of ticketing is the most convenient because it allows potential customers to purchase tickets at any time and from any location. It provides the most efficient and effective assistance to the customer.

Smart ticketing is an environmentally friendly solution because clients purchase tickets online and receive a copy of the tickets on their Smartphone’s. Otherwise, they utilize a smart card, which reduces the amount of paper used and helps to save the environment.