B2B v/s B2C

Business to Business is commonly known as the B2B marketing. B2B marketing is well known term in business industry. It is the transaction between the business the business like between the manufacturers and wholesale providers. A like term B2C is Business to consumer, it is transaction between the business and the user consuming the service or using the product. The transactions done in the B2B is much higher than the transactions in the B2C.

B2B transactions are higher because business has to deal many businesses to complete a product. For example in restaurant business, they have to deal with the small business like vegetable suppliers, furniture providers, crockery etc. But in case of B2C, the business have to deal with the consumer only once after the completion of the product. Any consumer product has to go through many value added process like chocolate will require different companies to provide the sugar, coco powders, wrapper company and many more and the last transaction from retailer will deal with consumer that is true B2C. The risk factor is also more in the B2B due to the large investment where as it is less in B2C when compared with the B2B.

In today’s modern era, digital marketing can help in growth of the business to business relation. In digital world it works on the same techniques on which digital marketing works on the business to consumer. It can bring the clients in terms of business to your business. I personally experienced the work of IDF marketing-Digital market providers which like any online marketing provider agency linked the two fork ends of the market and client where client avails maximum services benefiting market also.

There is not much difference in the B2B and B2C in the online works because one’s business acts as a client for the other business. So one can differentiate in this by dividing this into two categories B2B online portal which deals with the market people like manufacturers, wholesalers, retailers etc. at one place and B2C portal which deal the dealings with the end user (the last person going to us the service). But search engine does not differentiate in B2B marketing and B2c marketing, thus digital marketing experts can use the same techniques for the promotion of both types of techniques.

The characteristics which define B2B apart from the B2C are the different type of purchase and authorization. B2B also includes the terms like contracts, deals and legal conditions which do not play any role in B2C marketing as well as B2B plays an important role in the customer’s supply chain.

Smart Ticket Stores travel permit on a chip and smoothen journey

Smart Ticketing is a method of storing tickets on an electronic microchip that is embedded in a Smartcard. This method allows customers to bypass the ticket counters at the stations.

Customers can pre-purchase tickets for a specific term or load credit into their accounts. Users must swipe their card or phone over the NFC reader on the ticketing machine or at the barriers to authorize their journey, or display a QR card to the scanner. The system then either confirms the ticket or charges the account for it.

Smart tickets are far more secure than paper tickets. If a smartcard is lost or stolen, it is more difficult to obtain a duplicate copy of the ticket. It can be reversed if a ticket linked with it is taken.

Smart Ticketing in Practice
Smart ticketing is a cutting-edge technology that offers great ease to the general public. It allows users to access all modes of transportation with a single touch of their Smartphone.

Railways
When it comes to traveling, smart ticketing is really useful. With smart ticketing, a customer can skip the line and simply order a ticket online from any location at any time. This ticket can also be purchased ahead of time to make it more convenient.

Because we all travel by train, we want to make it as easy as possible for passengers to obtain a smart card, which is part of the smart ticketing system. These smart cards can be simply purchased or renewed online from anywhere in the world.

Roadways
In our daily lives, we all use numerous modes of road transportation. Passengers will be able to take advantage of all the benefits that come with this new era ticketing system if smart ticketing technologies are used.

Smart ticketing makes commuting by public transportation or any other mode of road transport more convenient because customers may purchase tickets online using their smart phones while sitting anywhere and at any time.

Airways
We can use this type of smart ticketing when traveling by airways because a passenger can easily book air tickets online ahead of time and receive numerous perks. It is a hassle-free technique of booking tickets because it allows a person to book a ticket at any time.

Passengers benefit from smart ticketing in a variety of ways, including price, exchange, refunds, and resale. Passengers do not need to physically visit the location to obtain an exchange, return, or refund in any of these instances; they may easily do so online from anywhere, making it more convenient for them.

Entertainment & Sports
In today’s environment, everyone is short on time but still wants to enjoy life. As a result, booking tickets for sporting events or other forms of entertainment becomes very convenient for them. The general public can easily book tickets in advance to minimize last-minute stress.

In the entertainment and sports industries, smart ticketing is a new invention in the ticketing system. It’s a cost-effective and well-organized method of managing the audience.

The Effects of Covid-19
The virus Covid-19 has been circulating all across the world. People were prohibited from traveling in and throughout the world due to the current pandemic, which was also spreading through contact. As a result, Smart Ticketing has proven to be a lifesaver for both citizens and governments, and service providers. As a result of these Smart Ticketing solutions, people were able to travel a little less, limiting the spread of Covid-19.

Smart Ticketing Advantages
Passengers benefit from the convenience of being able to purchase tickets at any time of day.
It is a cost-effective strategy because it provides clarity over prices and current offers, allowing for efficient ticket booking.
It’s a simple approach since it doesn’t involve much work and can be done with just a press of a button at any time.
It’s an environmentally friendly way because smart cards are used instead of paper, which saves paper and helps the environment.
It is a speedier method of obtaining tickets since it saves a person’s time and energy because it is the simplest and smartest method of obtaining tickets.
Final Thoughts:
Smart-Ticketing is a modern-day revolution. It’s the most convenient way to get tickets for everything, including transportation and sporting events. This kind of ticketing is the most convenient because it allows potential customers to purchase tickets at any time and from any location. It provides the most efficient and effective assistance to the customer.

Smart ticketing is an environmentally friendly solution because clients purchase tickets online and receive a copy of the tickets on their Smartphone’s. Otherwise, they utilize a smart card, which reduces the amount of paper used and helps to save the environment.

Artificial Intelligence in Supply Chain Management & Its Benefits

The COVID-19 pandemic has been wreaking havoc on the global supply chain management, rendering the economic growth sluggish for months now. As per the recent survey conducted by the Institute for Supply Chain Management, approximately 75% of the companies reported to have experienced some sort of supply chain disruptions due to the impact of the Coronavirus. The effects are in term of transportation restrictions which has constricted the freedom of supply chain for months.

On the flip side, Artificial Intelligence and Machine Learning (AI/ML) are changing the face of the supply chain industry with their supersonic speed, accuracy, and efficiencies between suppliers and business partners. Today’s world is fiercely competitive which requires businesses to run with maximum productivity with reduced uncertainties and errors. Hence, Artificial Intelligence (AI) in Supply Chain Management & Logistics is playing a critical role in delivering a powerful optimization of capabilities to improve productivity, high quality, lower costs, and greater output. AI/ML is driving enterprise-wide visibility into all aspects of the supply chain which is beyond the capability of humans.

Here, we have jotted down the key benefits of Artificial Intelligence in Supply chain management.

Accurate Inventory Management: Accurate inventory management with AI-driven tools can help in analyzing and interpreting huge datasets quickly by providing timely guidance on forecasting supply & demand. It can also be crucial in limiting overstocking, inadequate stock, and unexpected stock-outs.

Warehouse Efficiency: AI systems have the capability to solve a wide range of warehouse issues, more quickly and accurately. This obviates the need for human efforts to solve the complex procedures thereby hastening the involved process. In turn, it saves time and reduces the associated costs of warehouse staff.

Enhanced Safety: AI-based automated data analysis help in understanding workplace safety and inform manufacturers about any potential risks. With automated data record of stocking parameters, it helps in updating operations with required feedback loops to keep warehouses secure and make the organization compliant with safety standards.

Reduced Operations Costs: Maximum utility from less investment is the basic tenet of every business organization. This is the biggest benefit that AI offers. From customer service to the warehouse, its automated intelligent operations provide error-free work execution with reduced workplace incidents. Warehouses installed with AI-enabled robots can provide a greater speed and accuracy with a maximum level of productivity.

On-Time Delivery: Artificial Intelligence in Supply Chain Management can address the dependency of manual efforts to negate human errors. It helps in reducing the turnaround time by facilitating on-time delivery to the customers. Organizations updated with automated systems can remove the operational bottlenecks by catering minimal efforts to meet the delivery targets.