B2B v/s B2C

Business to Business is commonly known as the B2B marketing. B2B marketing is well known term in business industry. It is the transaction between the business the business like between the manufacturers and wholesale providers. A like term B2C is Business to consumer, it is transaction between the business and the user consuming the service or using the product. The transactions done in the B2B is much higher than the transactions in the B2C.

B2B transactions are higher because business has to deal many businesses to complete a product. For example in restaurant business, they have to deal with the small business like vegetable suppliers, furniture providers, crockery etc. But in case of B2C, the business have to deal with the consumer only once after the completion of the product. Any consumer product has to go through many value added process like chocolate will require different companies to provide the sugar, coco powders, wrapper company and many more and the last transaction from retailer will deal with consumer that is true B2C. The risk factor is also more in the B2B due to the large investment where as it is less in B2C when compared with the B2B.

In today’s modern era, digital marketing can help in growth of the business to business relation. In digital world it works on the same techniques on which digital marketing works on the business to consumer. It can bring the clients in terms of business to your business. I personally experienced the work of IDF marketing-Digital market providers which like any online marketing provider agency linked the two fork ends of the market and client where client avails maximum services benefiting market also.

There is not much difference in the B2B and B2C in the online works because one’s business acts as a client for the other business. So one can differentiate in this by dividing this into two categories B2B online portal which deals with the market people like manufacturers, wholesalers, retailers etc. at one place and B2C portal which deal the dealings with the end user (the last person going to us the service). But search engine does not differentiate in B2B marketing and B2c marketing, thus digital marketing experts can use the same techniques for the promotion of both types of techniques.

The characteristics which define B2B apart from the B2C are the different type of purchase and authorization. B2B also includes the terms like contracts, deals and legal conditions which do not play any role in B2C marketing as well as B2B plays an important role in the customer’s supply chain.

Why is Yii So Popular?

Yii is a robust PHP framework designed to create high-end web applications. When translated Yii means “simple and evolutionary” in Chinese. It features a component-based architecture and is used to build content management systems, portals, and e-commerce applications. Some of the powerful features of Yii are:

MVC: Yii deploys a Model View Controller (MVC) approach that helps you segregate the code.

Performance: Yii is a high-performance framework and offers different tools to boost the speed of the applications. It has a low peak memory usage and delivers a high request per second rate.

Easy to use: It is quite easy for the Yii programmer to install Yii. You can download it using the Composer and simplify the installation and configuration process.

Extensible: Yii is extensible. You can use third-party libraries with the help of Composer and then embed them in the autoloader.

Compatibility: Yii is compatible with Codeception which is a PHP-based testing framework. Codeception simplifies the process of testing configuration which includes creating unit, functional, and acceptance tests for your project.

Security: Yii is highly secure. The security application component allows you to create secure applications.

Documentation: Yii comes with detailed documentation that gives you all the relevant information about Yii properties, methods, and events.

Low Development time: When creating projects, there are specific tasks that you need to do repeatedly. Interestingly, Yii offers you some tools that help you cut down the time you spend doing repetitive tasks. One such tool is “Gii” which enables you to create code templates for modules, controllers, forms, and extensions. Versions of Yii

Yii features two versions – 1.1 and 2.0. Version 1.1 is the previous generation and is currently placed in maintenance mode.

Version 2.0 is the new generation framework and features the new technologies and protocols.

Creating stunning projects using Yii isn’t a solo performance. You need a team of professionals. If you want to hire Yii developers in India, carry out proper research to find out trustworthy programmers who can create simple yet elegant applications for you. A Yii programmer must be adept to handle all the Yii tasks such as error handling and logging, database modelling, layered caching system.

Your hunt to hire Yii developer ends at Mitiz Technologies. We have a team of professionals who strive to create unrivalled solutions that help you leverage your business. Get in touch with us!

Take Care of Your Feet and They Will Take Care of You

Your feet help to get you through the day in one piece. Whether you work, look after children, study or do a mixture of all three you will soon notice when your feet are suffering. Wearing shoes that are not the perfect fit can turn a normal day into one of agony and pain. Sadly, many women suffer and fail to take care of their feet through no fault of their own. They suffer because of short-sighted retailers and manufacturers who fail to make shoes in sizes that modern women need.

What’s Wrong with Having Bigger Feet?

More and more women are now the owners of feet that require ladies size nine shoes or above. Most of the shops on the high street stock plenty of size threes up to a size six or seven. If you need a shoes size larger than this you may be lucky to find they stock one pair, but that’s your lot. Women with size nines or tens will often have to leave the store empty handed, shop in the men’s section or worse, buy a pair of shoes that doesn’t fit them properly.

Damage Caused to Feet When Wearing Smaller Shoes

Most of us know that buying children shoes that are too small is bad for them. The shoes cramp their feet and stop the feet from growing properly. As we get older our feet may stop growing and our bones won’t be as soft, but the damage caused by small shoes still causes problems. Rubbing is a huge problem, you may experience rubbing on the top of the foot, on the heel, soles or sides of your feet. Anywhere where the shoe rubs will feel sore, become red very quickly and could result in blisters and corns. You may also suffer from ingrowing toe nails that can become so painful that they require medical attention.

Another issue that affects many women who cannot find larger women’s shoes is cracked heels. Cracked heels are caused by skin that is highly pressurised, often a problem when wearing shoes that don’t fit. When the skin has pressure applied over long periods of time it tries to protect itself and the skin becomes thicker. If the thick skin becomes dry it can crack and become extremely painful.