B2B v/s B2C

Business to Business is commonly known as the B2B marketing. B2B marketing is well known term in business industry. It is the transaction between the business the business like between the manufacturers and wholesale providers. A like term B2C is Business to consumer, it is transaction between the business and the user consuming the service or using the product. The transactions done in the B2B is much higher than the transactions in the B2C.

B2B transactions are higher because business has to deal many businesses to complete a product. For example in restaurant business, they have to deal with the small business like vegetable suppliers, furniture providers, crockery etc. But in case of B2C, the business have to deal with the consumer only once after the completion of the product. Any consumer product has to go through many value added process like chocolate will require different companies to provide the sugar, coco powders, wrapper company and many more and the last transaction from retailer will deal with consumer that is true B2C. The risk factor is also more in the B2B due to the large investment where as it is less in B2C when compared with the B2B.

In today’s modern era, digital marketing can help in growth of the business to business relation. In digital world it works on the same techniques on which digital marketing works on the business to consumer. It can bring the clients in terms of business to your business. I personally experienced the work of IDF marketing-Digital market providers which like any online marketing provider agency linked the two fork ends of the market and client where client avails maximum services benefiting market also.

There is not much difference in the B2B and B2C in the online works because one’s business acts as a client for the other business. So one can differentiate in this by dividing this into two categories B2B online portal which deals with the market people like manufacturers, wholesalers, retailers etc. at one place and B2C portal which deal the dealings with the end user (the last person going to us the service). But search engine does not differentiate in B2B marketing and B2c marketing, thus digital marketing experts can use the same techniques for the promotion of both types of techniques.

The characteristics which define B2B apart from the B2C are the different type of purchase and authorization. B2B also includes the terms like contracts, deals and legal conditions which do not play any role in B2C marketing as well as B2B plays an important role in the customer’s supply chain.

Top Most Rated Website Development Tool to Consider in 2021

When planning to launch new website for your startup, personal blog, portfolio, or any business, getting things up and running is a challenging and expensive work. We put together a collection of popular tools to help you build and launch your website with limited or no coding experience. Check out the list below and make the best possible selection for your business website.

Template Stash
A collection of the free website templates. Every single one is evaluated as per the visual appeal, simple customization, and overall functionality. It is simple to search from the website by category, keyword, and creator, making it simple to find the stuff you’re looking for. There are also collections dedicated to particular design trends. This platform can be integrated with Drupal development to enjoy desired business success during website development.

Carrd
A free platform to build and host simple, responsive, & one-page websites for any business vertical. There are multiple sites available to build one-pagers, but the key difference is the simplicity and ease of use, without compromising quality to build a functional website.

Tilda Publishing
A website building platform focused toward content-oriented sites. It includes more than 150 pre-designed blocks allowing you to drag and drop your way toward a completely customized website. All pages created with this tool are responsive across all devices, which is a great thing when your target audience is of diverse needs. This is a great option for those planning to build blogs, event reports, and many more.

Grav
A complex tool, designed for developers having some sort of experience. This open source tool allows you to design & develop websites at a faster rate. With the usage of static HTML pages, it is impossible to perform anything dynamic including query data, edit content and process forms. Grav is known to process at runtime, allowing you perform same things you could do with Drupal 9 development for your business website. There are innovative features integrated like site-wide and per-page routing and redirection, multi-language support, flexible taxonomies, and a built-in asset manager.

Bootstrap Studio
A desktop app helping web developers and designers to build responsive websites with the help of Bootstrap framework. The clean, instinctive interface makes it simple for anyone to build a beautiful web page with simple drag and drop feature. The platform itself is engaging, and the rich collection of components permits you to customize minute details on the website. The tool promises to build beautiful HTML and CSS websites that is as good as hand-written code.

CloudPress
This platform helps to develop unique, responsive websites with limited coding. There are around 75 predefined themes built by the designers that help you build pages in a few minutes. User also have complete control over every detail on the website you design, comprising dimensions, typography, backgrounds, web fonts, and effects. This is a perfect option if you’re looking to build a page on the Drupal platform.

Webydo 2.0
This product is designed to empower designers to build responsive websites having different designs even if they lack coding experience. There are several tools on the web, but this one is built with design perspective. The B2B solution helps with direct client billing, a clean dashboard to manage multiple sites/clients, and a robust CMS. Worth looking into, especially if you’re a web designer.

Wrapping Up:

So, these are some of the most popular web development tools available to build engaging websites. If you need help with any tool regarding functionality, simply hire Drupal developer from a reputed agency. They will offer you multiple solutions to meet your business requirements and take your business to new heights.

Artificial Intelligence in Supply Chain Management & Its Benefits

The COVID-19 pandemic has been wreaking havoc on the global supply chain management, rendering the economic growth sluggish for months now. As per the recent survey conducted by the Institute for Supply Chain Management, approximately 75% of the companies reported to have experienced some sort of supply chain disruptions due to the impact of the Coronavirus. The effects are in term of transportation restrictions which has constricted the freedom of supply chain for months.

On the flip side, Artificial Intelligence and Machine Learning (AI/ML) are changing the face of the supply chain industry with their supersonic speed, accuracy, and efficiencies between suppliers and business partners. Today’s world is fiercely competitive which requires businesses to run with maximum productivity with reduced uncertainties and errors. Hence, Artificial Intelligence (AI) in Supply Chain Management & Logistics is playing a critical role in delivering a powerful optimization of capabilities to improve productivity, high quality, lower costs, and greater output. AI/ML is driving enterprise-wide visibility into all aspects of the supply chain which is beyond the capability of humans.

Here, we have jotted down the key benefits of Artificial Intelligence in Supply chain management.

Accurate Inventory Management: Accurate inventory management with AI-driven tools can help in analyzing and interpreting huge datasets quickly by providing timely guidance on forecasting supply & demand. It can also be crucial in limiting overstocking, inadequate stock, and unexpected stock-outs.

Warehouse Efficiency: AI systems have the capability to solve a wide range of warehouse issues, more quickly and accurately. This obviates the need for human efforts to solve the complex procedures thereby hastening the involved process. In turn, it saves time and reduces the associated costs of warehouse staff.

Enhanced Safety: AI-based automated data analysis help in understanding workplace safety and inform manufacturers about any potential risks. With automated data record of stocking parameters, it helps in updating operations with required feedback loops to keep warehouses secure and make the organization compliant with safety standards.

Reduced Operations Costs: Maximum utility from less investment is the basic tenet of every business organization. This is the biggest benefit that AI offers. From customer service to the warehouse, its automated intelligent operations provide error-free work execution with reduced workplace incidents. Warehouses installed with AI-enabled robots can provide a greater speed and accuracy with a maximum level of productivity.

On-Time Delivery: Artificial Intelligence in Supply Chain Management can address the dependency of manual efforts to negate human errors. It helps in reducing the turnaround time by facilitating on-time delivery to the customers. Organizations updated with automated systems can remove the operational bottlenecks by catering minimal efforts to meet the delivery targets.